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Since PPC advertising is competitive as well as costly, this complex phenomenon must be handled by professionals. USA Internet Marketing Company has accumulated a team of expert and experienced marketers that have all the knowledge and skills it takes to plan out an effective ppc management strategy and service.
Your complete PPC marketing process is handled by our expert team. Based on your requirements, we start with identifying the basic keywords that need to be targeted for Pay Per Click. After identifying, we test these keywords for maximum effectiveness in complying with your basic marketing goals. We even recommend change in strategy and make instant modifications to your pay per click campaign whenever an issue arises to save your entire campaign and money from drowning.
We will set up an intelligent and highly structured PPC campaign to make it effective and easy to manage. With a properly designed PPC campaign, we will assist you in getting far ahead of your competitors. With information about the keywords, which you want to use and the information about the target audience you are trying to connect with, we will do the necessary research about your brand and competition to ensure maximum exposure for your PPC advertisements. With extensive experience in designing and implementing PPC campaigns for all major search engines like Google, MSN, and Yahoo, we will ensure that your website gets the maximum ROI and better CTRs.
To achieve these, we will implement the following steps:
We will thoroughly analyze your business model, products and services, and your competition to design a PPC campaign that specifically caters to your online business needs.
We will carefully select keywords based on what your prospective customers are actually searching for on the Internet.
After selecting keywords that have the capacity to drive qualified traffic, we will create keyword centric adverts that accurately represent your products and services to drive traffic to your website and guarantee sales.
Once the ads are online, they will be regularly tweaked to improve their performance. This includes altering or removing keywords that do not perform, and monitoring bid amounts to increase or decrease them inline with the trends.
This step entails careful analysis of the various paths that the visitors take to enter or exit your site. Depending upon the action the visitors take, we will evaluate your landing page or suggest changes. This will ensure that visitors stick to your site and translate their visits to conversions.
At this stage, we will monitor how many visits to your site from the PPC ads convert to sales or a positive action such as signing up for a newsletter or obtaining a discount coupon.
Here we will regularly monitor your PPC campaign to keep a track of keywords and PPC ads that drive traffic. Also, we will monitor for suspicious clicks to avoid click fraud. In this manner, we will keep our activities limited to your PPC budgetary constraints.
We will keep you closely informed about how your PPC campaign is performing. Your report will also include information like cost per conversion and total campaign costs. In this manner, you can keep a close watch on how your campaign is performing.
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