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The process has always been the same in hospitality when it comes to evaluating technology tools. Decide you may need something. Reach out and find a group of vendors you think may be able to do the job. Evaluate those vendors in terms of fit and price. Then make a vendor decision and spend the money hoping the business impact opportunity is real and if it is – you can figure out how to use the tool to go get it. But now there is a new way to approach exploration when it comes to beverage performance improvement. A first step which involves little or no cost. A step that can greatly improve your odds of making a great decision and achieving a desired business impact objective. The Assessment Program offered by Strategic Beverage Solutions Inc. is that new first step.
In the summer of 2014, Gabriel Ratner, CEO of JRK Hotels Group contacted Scott Martiny, CEO at Strategic Beverage Solutions Inc. (SBS). JRK had done a successful project with SBS at Villa Florence Hotel. Gabriel knew that SBS had folks on their team who were experienced beverage operations professionals, that could walk into any venue and fairly quickly spot the improvement opportunities in any aspect of the bar operation. He had a property – the Sheraton Nashville – where a major renovation investment in the restaurant /bar had produced a significant uptick in business. The new venue was on target with the market and customers were flocking into the hot new venue. But profitability was not accelerating alongside revenues. He needed someone he could trust to go into the business, evaluate and provide feedback to the team and executives on what steps made sense. He knew SBS had tools to deploy which might be a good investment. But he wanted to know there was a fit, not hope there was a fit.
Gabriel offered to cover the expense costs of the visit, if SBS was willing to invest the time to complete the Assessment, without cost to JRK, and would focus on all aspects of how the operation might improve, not just areas that the SBS tools traditionally helped with.The deal was struck and the SBS consultant engaged. The process involved:
  • Completion and then analysis of a historical numbers worksheet which documented any and all numbers relative to the beverage operation which have been historically maintained
  • A trip to the property during which included:
  • Interviews of managers to understand existing processes, operations and market strategy
  • Observation of the bar operation in a high volume period to look for any and all opportunities for performance improvement
  • A feedback session with local property management to deliver “doing great’s”, “possible opportunities” and “ideas” on how to pursue those opportunities
  • Growing Your Garden
    Now that you’ve planted the seeds to make your content marketing strategy grow, it’s time to step back and pay attention to the details that can greatly impact your bottom line (and your bank account, too). Here are a few tips to take into consideration as you undertake a brand development strategy and learn to embody content creation:
  • Use Your Tools. The truth of the matter is, not all words will work for you. If you throw some sentences out into cyberspace and expect them to make magic happen, you’re setting yourself up for a damaged crop when the season comes to a close. Great brand development receives positive accolades from its consumers, but you’ll never know how your audience feels about you if you’re not paying attention.
  • Sure, a rose by any other name would smell as sweet, but you won’t always be that lucky. In fact, when you’re talking about most things in life, the words that describe them will often make or break the experience. If you’re in the process of brand development, it’s imperative that you stop and smell the roses before you get too ambitious and lose track of your marketing vision. After all, you can plant all the seeds you want for your business, but without perfectly-procured word art, your garden won’t grow.
    Planting the Seeds
    Spring is upon us, and life is ready to bloom around us. If you’re ready to make your business blossom, buckle down and get ready to pay close attention to the seeds you plant. In terms of brand development, every piece of marketing in today’s economy revolves around creating beautiful content that your audience will want to read.
    So, how do you get your ground ready without accidentally using too much fertilizer? Follow these basic tips:
  • Figure Out Who You Are. When it comes to content creation, your voice is a vital part of your business. . You should compose a narrative that speaks to your audience and leaves them yearning to hear more about what you have to say. If you don’t know who you are yet, it’s time for some table-talk around the lunch counter with some of your key employees and trusted customers. Discuss the following:
  • Do you want to be conversational, approachable, and friendly?
  • Does your industry lend itself to a more sterile and professional feel?
  • Will your readers respond better if you speak to them? Or would it be more appropriate to have an indirect third person narrative?
    Figuring out who you are as a company will help you understand the kind of content that will make you successful as you develop your brand.
    The program has been received well by all whom have taken the first step. In some cases like the W Boston, The Roger NYC, Hilton Gas Lamp District San Diego, the first step is the final step. Beverage Performance Improvement does not always require expensive tools to achieve. In other situations like Sheraton Nashville, The Liberty Hotel Boston, Hotel Revere Boston, and LaPlaya Golf and Beach Resort Naples, the process has led to very successful technology tool projects.
  • Understand Your Competitive Advantage.
  • No business can be successful if its leaders don’t understand their competitive advantage. This concept is no different when it comes to content creation. In fact, this is exactly where you should leverage your knowledge of the industry and showcase your best qualities.
  • What makes you unique?
  • Why should people want to learn more about you?
  • How can you be more interesting than The Other Guy?
  • Growing Your Garden
    Now that you’ve planted the seeds to make your content marketing strategy grow, it’s time to step back and pay attention to the details that can greatly impact your bottom line (and your bank account, too). Here are a few tips to take into consideration as you undertake a brand development strategy and learn to embody content creation:
  • Use Your Tools. The truth of the matter is, not all words will work for you. If you throw some sentences out into cyberspace and expect them to make magic happen, you’re setting yourself up for a damaged crop when the season comes to a close. Great brand development receives positive accolades from its consumers, but you’ll never know how your audience feels about you if you’re not paying attention.
  • There are plenty of tools out there these days, which means you have plenty of ways to understand what content is working well. Google Analytics is one of many options that will help you get a handle on how engaged your audience becomes when it views your content.
  • Who is finding your sales funnel?
  • Which words are driving customers to your site?
  • How is your brand development strategy aligning with the people who are coming to see you?
  • Are you looking for web, mobile or digital marketing services ? contact us now.
    Emphatic blogger