Choosing a web designer such a tricky business, well your web site has to look professional and it has to have the ability to draw new clients to your products/services and help you grow your business. This is not just about ensuring you have a website that is pleasing to the eye; it has to give the reader an organized way of browsing your products / services. The site also has to drive new demand by ensuring that that your clients can find you and that your products and services are being presented correctly to them.
Unique Selling Point & Call to Action within the Design
You often see many designers jumping straight into the look and feel of the site and adding flash images everywhere and sometimes inserting sounds at inappropriate places. This is not always the best policy the site needs to be very relevant, it needs to get the unique selling points across and it also needs to give the reader some call to action. The web design should not just be a web presence for the customer and their products, it should go completely hand in hand with the brand and the clients business plans around selling their products/services.
When to use Graphics in the Design
A good professional web site also has to provide the appropriate graphics for the type of products you are offering, too many graphics and it starts to look far too busy, too little and the text looks bland and in some cases does not hold the attention of the reader.
Business Development within the Design
Therefore good web designs encompass an understanding of the clients needs in terms of developing new business, highlighting new niche markets, understanding the client’s brand, growth strategy for short/medium and long term business.
Insert Key Marketing Messages and Brand Messages into the Design
It is also quite important that your graphics allows you the opportunity to push forward key messages about your brand and unique selling points. It is also a good idea if you can to include some video extracts, you could even video some testimonials from your customers, this is a great way of adding interest to your web design and building customer confidence and trust.
Client expectations of the Design
Many web designers miss the whole point of the exercise the client is not just looking for a pretty looking web design that will show that the business has a website. Most clients are looking for web design work that will assist them to grow the business, enter new markets, leverage existing ones, enter niche markets for their products to run trials etc.
Developing New sales Propositions
It is common for clients not to understand how the technology works in its entirety, after all we are the web designers they are clients that should be involved in increasing brand awareness and formulating new sales propositions for their products, whilst leaving the web marketing to the web designers.
Once all of this is understood by engaging with the client at a business level, then the web design can be carried out correctly, the site will be much more relevant to assisting them grow the business.